I'm Alex Policastro.
Pixel Pusher & Code Junkie
I am a UI/UX Designer & Frontend Web Developer living in San Diego, CA. Design & development are my passions and I use them in tandem to push myself to create great-looking and functional products. I’m self-motivated and take pride in learning new methods, always pushing myself to discover what I don't yet know.
I have been a Sr. Interactive Designer for Paradeigm for over 5 years, working directly with clients on their web projects. In addition, I have been the lead UI/UX Designer / Frontend Developer for PageBuilder. While managing the development team, we created the website building platform PageBuilder for clients to easier launch and edit their websites.
I create things to make people's lives better! At my core, I am a helper. My goal is to do everything with a positive attitude and to help my clients achieve their vision.
I was born in New York, grew up in Wisconsin, and spent the last 10 years in California. I live in North Park with my wife Dominique and cat Luna. When not working on a computer, I use my hands to do woodworking using my CNC machine. I love tropical tiki drinks, pizza, board games, and spending time with friends.
UX/UI & Graphic
Things I design
UX, UI, Web, Mobile, Apps, Logos, Brand Identity
Clean, modern, bright, fun
Adobe Suite, XD, Illustrator, After Effects, Premier Pro, Photoshop Sketch
Things I build
Websites, Web Apps, Shopify Stores
HTML, CSS, Sass, JS, PHP, TS
React, Gatsby, Next.js, MERN Stack
AWS, MongoDB, Heroku, Google APIs & Services, Shopify, Pantheon
Atom, VS Code, Terminal
Managed and expanded the brand identity internally for Paradeigm. Worked directly with clients to design their brand identity, packaging, merchandise, film title design, social media, and email campaigns.
Developed websites and Shopify eCommerce stores for clients.
Designed and developed an interactive website building platform. Lead a team that included a full-stack developer, Jr. Developer, and designer. The platform was built with React and the MERN stack. Continually expanding and updating the platform. Assist many clients to launch their own sites using the site builder.
Applied creativity and knowledge of web design and programming to build and maintain company websites. Helped to launch many big marketing campaigns.
Designed, developed, and implemented code for custom online retail stores, album releases, pre-order pages, and online fan club websites for clients with the Modlife web team. Depending on the project, I design, prepare files, edit, and/or create new CSS, implement the design into code, re-design, and re-fresh older sites.
Designed and developed web promotions, graphics, and merchandise for artists and clients. Created and pitched presentations to potential clients and partners.