Whispering Winds Rebrand

Logo & Rebranding

  • Branding
  • Logo
  • Rebrand

I got the chance to help Whispering Winds Catholic Camp and Conference Center update their logo & brand identity. The logo had a good foundation and was unique but had readability problems when sized small and was overly complicated. I pitched many totally new ideas but in the end, they ultimately wanted to just refresh the original and not start over. Which was the right choice in the end as the brand has a lot of happy memories tied to it.

Rebranding notes.

Alternative ideas explored but not chosen.

Final rebrand lock-up.

Color pallete examples

Final fonts